When it comes to contact lists, quality is far more important than quantity. You may be tempted, like many others, to obtain contact lists from the web.

At first glance, it may seem like a good idea, but among the email addresses in these lists, many are invalid, many of the contacts are not in your area or interested in your business, and many will unsubscribe upon receiving the first email you send out.

A far more effective approach is to provide a form on your site, through which people can subscribe on their own, or through the use of an online contest. You can also request information from clients who visit your office or store. Gather the email address of everyone who sends you a message, and whom you sollicit.

The quality of this list is of far greater quality, since these people have already expressed interest in your business.

Remember that, by law, you must include an unsubscribe link in every one of your mailings. With MailContact, it is not possible to send a campaign without this unsubscribe link.