Advance programming of mailings allows you to be more efficient, saves you time, helps you avoid sending emails light on content (if you didn’t have time to think of what you wanted to say).
Take a day to design your campaigns ahead of time. Plan your specials in advance, whether for daily specials or special events. Why not prepare your mailings at the beginning of the year for Valentine’s Day, Easter, Mother’s Day, Father’s Day, Back to School, Halloween, Christmas, New Year’s…
Your campaigns will go out on the day and at the time programmed, without you having to give it a second thought.