In these challenging economic times, every one of us is looking for ways to save money.

How do businesses save money?

• By reducing employee hours
• By cutting jobs
• By buying less expensive products
• By reducing their advertising …

Companies realized that when they cut advertising, revenues, purchasing power and growth were also decreasing. Faced with this dilemma, they needed to find a solution to their financial difficulties.

How to continue advertising while lowering operating costs?

Naturally, they looked at email campaigns. Basic mailings are not necessarily effective, but when used as part of a real campaign – targeted, eye-catching and tempting – they are as effective as a television ad, and much less costly.